Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a little Tokyo atelier into Among the most influential manner residences in the world. Its global good results was not built through traditional marketing and advertising or mainstream trends, but through a Daring philosophy: problem the norm, break conventions, and Enable originality discuss louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG obtained Intercontinental focus by presenting outfits that turned down common Concepts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of worldwide trend editors and purchasers early from the 1980s.
This world visibility strengthened the CDG Hoodie name and captivated faithful clients from each individual corner of the entire world.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed visuals of the collection with photos taken at Auschwitz focus camp, and the controversy obtained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a company in 1973. The brand's identify was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Winter season assortment dealt with the concept of the persona,[fifteen] the alternative ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was Yet another selection that merged the feminine While using the masculine.
CDG crafted a strong distribution method by positioning its merchandise in leading luxurious stores like Dover Avenue Market place, Comme Des Garcons SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite shoppers globally whilst preserving its creative integrity.
In 2017, the organization released a brand new fragrance, Concrete, and marked its start in the US by using a meal curated through the artist and chef, Laila Gohar.
Each individual retailer was intended as an inventive Area, boosting CDG Hoodie's standing for innovation and providing buyers an immersive retail practical experience.
Using the rise of online shopping, CDG expanded its achieve by presenting collections as a result of Formal and partnered e-commerce platforms. Social media marketing and fashion communities helped spread the brand’s identity, creating pieces just like the Perform Heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor became Probably the most acknowledged sneaker collaborations on earth, aiding CDG attain international mainstream visibility whilst being legitimate to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical shows, generally far more like art installations than manner displays earned worldwide media protection, reinforcing the brand's standing for groundbreaking creativeness.
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The corporate also produces a line of agendered fragrances, most of which can be unconventional on the globe of perfume and aligned Using the variations of its clothes.[six]